Case Study Preview: Addressable Market Forecasting

A Beckway Trailblazer performed addressable market forecasting for a $700M software and IT company. The individual conducted research and built a perspective on the Total Addressable Market (TAM) to determine a weighted average growth rate for the company of 4.8% within an addressable market of $300-400B. This information was used during a strategic planning phase with the private equity sponsor. For more information, contact Mark Habner at

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