Case Study Preview: Sales and Marketing KPI Reporting

A Beckway Trailblazer worked with the leadership team of a $40M industrial services company to define KPI’s and create dashboards. The sales force gained direct access to sales data for the first time, including performance vs quota and leading/lagging accounts. Prior to these new insights, the company and PE fund did not have visibility to performance metrics for the sales and marketing organizations. For more information, contact Mitch McLachlan at

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